Marketing Fundamentals Course

The “Core Four” Curriculum

• Market Research & Intelligence: Learn how to identify your “Total Addressable Market” and find the “Gap” your competitors are ignoring.

• The Psychology of the Persona: Move beyond demographics. Create a “Psychographic” profile of your ideal customer to understand their fears, dreams, and buying triggers.

• The 4 Ps Reimagined for 2026: Master Product, Price, Place, and Promotion in the digital age, ensuring your offer is irresistible before you spend a cent on ads.

• Strategic Positioning: How to frame your brand so you are seen as the “Only” choice, not just a “Better” choice.

  Course Duration – 45-60 Days