Facebook Ads Analytics Course

What You’ll Master

• Custom Metric Engineering: Go beyond the standard dashboard. Learn to build custom columns for Hook Rate (3s video view / impressions) and Hold Rate to see exactly where your creative is failing.

• The Attribution Puzzle: Master the difference between 7-day click and 1-day view. Learn how to use MMM (Marketing Mix Modeling) and third-party tracking to see the “Total Impact” of Meta.

• Creative Analytics: Stop guessing which ad is “better.” Use data to analyze visual elements, headlines, and CTAs to identify the specific “Winning Variables.”

• Breakdown Analysis: Deep dive into age, gender, platform, and region data to find the “pockets of profit” that the automatic settings often miss.

• Scaling Mathematics: Learn the “Inverse Square” law of scaling—predicting exactly how your ROAS will drop as your budget increases, so you never scale into a loss.

  Course Duration – 45-60 Days