Google Analytics Mastery for Digital Marketers

Course Overview

Own your digital marketing results with our course on “Google Analytics Mastery for Digital Marketers” Designed for marketers, business owners and analysts looking to use data driven insights to improve their online presence this broad program is tailored specifically around understanding the fundamentals of Google Analytics so as to not utilize it at a surface level but rather leverage across all meaningful touch points.

What You’ll Learn

1. Google Analytics: An Overview

• Start With the Basics About Google Analytics and Its Significance for Digital Marketing
• The Interface of Google Analytics

2. Account Creation and Configuration

• Creating a Google Analytics Account
• Properties and views to configure for correct data retrieval

3. Tracking and Performance Measurement

• Tracking codes on your website.
• Measuring the Business-Centric KPI

4. Audience Analysis:

• Know your Website Visitors.
• Analyze the demographics, interests, and behaviors of your audience.

5. Acquisition Reports:

• Finding Traffic Sources
• Performance measurement of marketing channels.

6. Behavior Reports:

• Analyzing your Website’s User Behavior
• Popular content and pages.

7. Conversion Tracking:

• Creating Goals and E-commerce Tracking.
• Conversions and Sales – Learn how to measure them!

8. Advanced Segmentation:

• Building custom segments for deeper analysis
• How to use segments to find hidden insights.

9. Reports and Dashboards Customization:

• Custom reports to fit your requirement
• Building Reliable Models for End User Dashboards

10. Real-Time Data Analysis:

• Tracking User Activity in Real-Time
• Adapting in real-time based on new data.

11. Multi-Channel Funnels:

• Knowing the customer’s journey
• Understanding of the role played by various channels in driving conversions

12. Attribution Modeling:

• Investigating different attribution models
• Checking the best touchpoints in the customer journey.

13. Data Import and Integration:

• Migrate data from other tools and platforms.
• Link Google Analytics with other marketing tools.

14. Advanced Analysis Techniques:

• Leveraging capabilities, such as event tracking and custom dimensions
• Deep Dives In Areas of Interest

15. Compliance and Privacy:

• Complacency and lack of forethought on data-privacy regulations
• Compliance with data protection laws when using analytics

16. Help & Solutions: #

• Addressing common Google Analytics trouble areas
• Handling correct collection of data with proper records.

17. Future Trends in Analytics:

• Keeping abreast of new trends, technologies, and advancements in the analytics landscape
• Altering strategies for future benefit.